By Petra Collins and Moni Haworth.
Adidas consistently demonstrates a remarkable aptitude for crafting compelling visual campaigns, and their latest collaboration for Y-3 SS25 is no exception. Enlisting the distinct talents of Petra Collins and Moni Haworth, Adidas has once again orchestrated a visually arresting narrative that effectively translates Yohji Yamamoto’s visionary design language into a reflective and cinematic experience. This campaign, set against the evocative canvas of Los Angeles, underscores Adidas’s keen eye for pairing its iconic sportswear heritage with new creative ideas.
Through the combined vision of Collins and Haworth, the campaign delves into the intriguing concept of “quantum entanglement,” serving as a profound metaphor for the interconnectedness of people, stories, and objects. The resulting imagery functions as a visual ode to the bonds that unite us, capturing moments of solitude, intimacy, and collective energy with a raw yet refined aesthetic. By showcasing key Y-3 SS25 silhouettes, such as the Regu Mary Jane and Regu Boot, within thoughtfully curated environments, Adidas highlights not only the collection’s design but also its ability to resonate within diverse lived experiences.
What are your thoughts on this collection?
