Gucci Is Florence, Florence Is Gucci.
Gucci revisits its roots in Florence, the cradle of the Renaissance, for a moment of creative rebirth. As the city where the House was founded in 1921, Florence remains central to Gucci’s identity, a place where artisanal craftsmanship, history, and innovation continue to flourish.
The latest Cruise collection unfolds in this historic setting, reflecting Gucci’s timeless ability to move fluidly between past and present. At the heart of this narrative is Palazzo Settimanni — the 15th-century home of the Gucci Archive — a living monument to heritage and reinvention. Here, the House reaffirms its vision: fashion that transcends time, rooted in legacy yet always looking forward.
In the Cruise collection revealed at the Palazzo, archival influences and Florence’s rich heritage come together in a spirited blend of styles, from refined minimalism to bold maximalist expression.
Take a look below.
PHOTO CREDIT: Courtesy of Gucci
