A Billion Deal.
Hailey Bieber has just secured a massive win for her brand, Rhode, with its sale to e.l.f. Beauty in a deal potentially reaching $1 billion. This valuation underscores the brand’s rapid ascent since its 2022 launch. Rhode’s success can largely be attributed to its brilliant viral marketing strategy; it quickly became a social media phenomenon, with its lip treatments and blushes becoming TikTok obsessions. This engagement, combined with Bieber’s undeniable star power, forged a direct connection with consumers, driving impressive sales figures. Bieber isn’t stepping away; she’ll continue to serve as Chief Creative Officer, guiding Rhode through its next chapter of growth and wider distribution, including highly anticipated launches at Sephora.
