Irreverent Spirit with Unmistakable Identity.
The ten-year-old brand Anti Social Social Club, a streetwear name worn across the world has partnered with Coca-Cola to bring a refreshing Summer Capsule.
The label was created by Neek Lurk, a former social media worker for Stussy and embodies a simple graphic style known to be worn on the streets of cities as a recognisable status of an ASSC lifestyle. Perfectly aligning with the moody graphics of Coca-Cola’s branding, the beverage empire has produced a collection of wardrobe essentials from hoodies to accessories, incorporating both of these iconic logos.
Whilst consumers wear their streetwear pieces at festivals, outdoor parties, and social events, a tin or bottle of Coca-Cola is always the right idea during the summer months. The timing of this release could not be more suited, and as the heatwave season approaches in the UK, the lifestyle pieces, including rackets and bucket hats, feel suited to the following of both brands.
Blending Korean, Chinese and more languages into the designs of the collection, there is an international appeal to both of these worldwide brands. The capsule offers a further introduces the appeal to both fan bases on a global scale in a cleverly rebellious yet playful tone throughout each piece.
This collaboration strikes a balance between iconic heritage and streetwear cult appeal, blending cultural cues that define a hot summer in the city, where style and refreshment go hand in hand.
Anti Social Social Club x Coca-Cola drops on 14 June, 11am at antisocialsocialclub.co.uk
PHOTO CREDIT: ANTI SOCIAL SOCIAL CLUB x COCA-COLA
