Aries brings amusement to END. Clothing’s newest luxury street style collaboration.
The North-East born retailer END. Clothing is optimising on the area’s many subcultures for another 20th anniversary celebration. This time, the brand collaborates with the luxury street style brand Aries to bring back kidult fun.
A youthful and sporty collection transforms 90s British arcade culture and early 200’s motorsports into a nine-piece range of products and accessories replicating that nostalgic feel. Situated perfectly between the street style retailer and the punk brand Aries’ philosophy of clashing references, the designs are a combination of the two.
Styled on Gen Z models, arcade locations for the campaign imagery, the collaboration is brought to life in a kaleidoscope-colour shoot. This expressive collection is for the bold graphic-wearing, neon-loving consumers. Each piece is unique and allows room for bright colours and monochrome to cohesively work together under one collection.
From motocross dressing in the fast lane to laying low in embroidered caps, this collection speaks to the fiery and energetic customers of both brands who dare to bring back the chaotic rush of the early 2000s.
Available at END. flagship stores and exclusively online at endclothing.com
What are your thoughts? Check out imagery below.
PHOTO CREDIT: Courtesy of Aries / END.
