From happy meals to haute.
From watermelon with mustard to pickles in peanut butter, the internet has a history of turning unexpected food pairings into cult phenomena. But one trend that’s genuinely stuck around, transcending TikTok and red carpets is chicken and caviar. Equal parts low-brow indulgence and high-brow flair, the combo reached meme-status after Rihanna was spotted taste-testing the dish last holiday season. It’s since exploded, showing up at everything from Coachella afterparties to elite supper clubs in Paris. So when Spain’s cult burger brand VICIO decided to take it a step further by launching the dish at the heart of a club, we had to see it (and taste it) for ourselves.
Across the fashion scene, concept stores, and nightlife, we’re seeing the rise of “high-low gastronomy”: fast food re-engineered through the lens of luxury, irony, and culture. Martinis in paper cups, foie gras tacos, truffle hot dogs and many more combinations have gained a significant engagement. It’s less about tradition and more about theatrical accessibility, a play on status, texture, and shareability. What used to be separated by velvet ropes is now cheekily layered into one bite. With VICIO, that means taking something iconically familiar (chicken nuggets) and elevating it through precision sourcing, design, and cultural timing. It’s viral, yes but also a good combo.
As we entered UNVRS, the island’s newest nightlife behemoth, it felt less like a club and more like a portal. Sci-fi slash surrealism; the space was dripping in futurism, with sleek metallic finishes, architectural lightscapes, and LED-coded pathways that gave the impression you were walking through a spaceship curated by Berlin’s best rave designers. Somewhere between Blade Runner and Balenciaga afterparty, it was the kind of setting that demanded a new kind of food experience one that could match the energy of the room, not kill it. That’s where VICIO stepped in, reimagining their irreverent food universe inside this multi-sensory playground. Instead of soggy fries or mystery pizza slices, you’re served gold-standard chicken fingers topped with double-grade caviar, in an exclusive packaging that looks like it was dropped from Mars.
In a world where nightlife and hospitality increasingly overlap, multifunctional spaces like UNVRS speak to the needs of a new generation: people who want to party, eat, flex, and live their best life, all without changing locations, and we are telling you this is all we need, first-hand experience the food experience seamlessly integrates into the beat of the UNVRS, and in our case at the beat of Anotr DJ set.
So, are caviar nuggets worth the hype? Maybe. But in this context, it almost doesn’t matter. Because VICIO is selling a vibe, a collision of taste and place that reflects where we’re headed: where clubs double as culinary labs, food drops feel like fashion capsules, and chicken fingers are no longer basic. As Rihanna once said, “You better have my snacks.” In Ibiza this summer, VICIO understood the assignment.
