A New Beginning.
After months of anticipation and cryptic teases, global pop superstar Justin Bieber has officially launched his highly anticipated new fashion label, SKYLRK, with its debut collection dropping yesterday on a brand-new, dedicated website. This marks a significant new chapter for Bieber in the fashion world, following his public departure from his previous venture, Drew House.
The inaugural SKYLRK collection showcases a distinct aesthetic that veers away from Drew House’s often muted tones, embracing vibrant colours and bold, exaggerated silhouettes. The initial drop features a range of apparel, footwear, and accessories, including bright-hued hoodies and tank tops, dropping in energetic shades like “Fizz” (electric yellow), “Super Blue,” and “Smudge” (jet black), along with “Gum” pink and “Jelly” red.
The collection also features statement eyewear dubbed the “Upside Down” sunglasses which are an instant standout, characterised by their oversized, bulbous lenses, giving them a futuristic and playful look. Footwear comes in two new silhouettes, the “Chunky Mule” and “Beach Slide,” both feature a bubbly, molded design that mirrors the aesthetic of the sunglasses. Matching beanies complete the colourful collection.
Bieber has been building buzz for SKYLRK for over a year, frequently sporting unreleased pieces on social media and in public appearances. The name “SKYLRK” itself holds symbolic meaning, referencing the skylark bird known for its high, melodic flight, and evoking a sense of freedom and creative expression – a clear indication of Bieber’s evolving artistic vision.
Check out the images below.
PHOTO CREDIT: @skylrktracker
