A Must For Summer.
With summer heating up, staying fresh isn’t just a luxury, it’s a necessity. The heat, the sweat, the long days outdoors, it all adds up. Whether you’re heading to a festival, stuck on a packed train, or squeezing in a gym session before work, summer has very real demands on men’s grooming routines.
And yet, while most of us have nailed our go-to skincare, signature scents, and fade schedules, there’s one area we tend to forget about: down below.
Let’s be honest, every guy has had that moment of doubt. The sun’s out, it’s 27 degrees, and you’re wondering if your usual deodorant is doing enough. That’s where LYNX comes in, flipping the script on male grooming with a bold, timely question: “Do you spray down there?”
It’s a question that fits right into today’s grooming culture. We’re seeing a real shift, guys are embracing the ‘clean from head to toe’ aesthetic. It’s not just about washing up and throwing on cologne anymore. It’s about intentional care, thoughtful fragrance layering, and feeling confidently fresh everywhere.
A solution? LYNX Lower Body Spray: a product designed to meet this exact moment. Specifically formulated for your most sensitive areas, it answers a real, often overlooked need with humour, practicality, and a touch of boldness. To launch it, LYNX made a statement, taking over Boxpark Shoreditch with a giant, boxer-shaped scented ball pit.
LYNX Lower Body Spray is alcohol-free, dermatologically tested, and even validated by the British Skin Foundation, meaning it’s safe for sensitive skin and won’t sting where it shouldn’t. It offers up to 72 hours of odour protection,making it ideal for long days, hot nights, and everything in between.
And let’s talk scent. This isn’t some novelty gag product. With Pear & Cedarwood and Coconut & Sandalwood, LYNX taps into the same fragrance-forward movement we’re seeing from premium grooming brands: fresh, contemporary notes that feel right at home in your rotation. It’s a natural extension of the clean, minimal, well-groomed aesthetic dominating right now on TikTok, Instagram, and real-life sidewalks.With summer in full swing, men are looking for grooming that works harder.
That keeps them smelling good after a two-hour train ride. That holds up when the group chat says, “beer garden?” That helps them show up to dates and dance floors with quiet confidence. This spray is designed for all of that and it comes at an easy price point, available at Tesco, Sainsbury’s, Morrisons, Boots, and Asda.
So, if you’re embracing the clean look this summer, make sure it goes all the way. No more shortcuts. No more awkward hacks. Just smart, informed, full-body grooming that fits into how guys really live and sweat, right now.
So… are you spraying down there yet?
PHOTO CREDIT: Courtesy of the brand
