Rooted in Legacy.
New Era, the legacy headwear brand known for bridging the worlds of sport and street culture, has unveiled a fresh evolution of its classic 9FORTY cap with the all-new M-Crown edition for 2025. Founded in 1920 and long associated with Major League Baseball, New Era has become a cultural icon far beyond the pitch, worn by athletes, artists, and tastemakers alike. The M-Crown redefines the familiar 9FORTY silhouette with a shorter, sharper visor, a taller crown for a bolder look, and a snapback closure that blends heritage with modern comfort. It’s a thoughtful redesign aimed at a new generation that values both authenticity and edge.
This latest drop balances innovation in shape and materials while staying rooted in the brand’s sportswear DNA. Featuring select MLB and NBA team styles as well as New Era’s in-house line, each cap is finished with the brand’s unmistakable flag logo stitched on the side. Rich elephant cord in earthy tones brings depth for colder seasons, while lightweight canvas in colour-blocked palettes brings vibrancy to warmer months.
Take a look at the drop below.
PHOTO CREDIT: Courtesy of the brand
