Armani Goes to the Beach.
Inspired by Giorgio Armani’s personal residences and design aesthetic, the Italian luxury fashion house has unveiled plans to build Armani’s first-ever branded residences on the seaside of Ras Al Khaimah in the U.A.E.
The project, known as Armani Beach Residences Ras Al Khaimah and developed in partnership with RAK Properties and SIE Group, marks a new chapter in the brand’s lifestyle vision and underscores the emirate’s rise as a leading destination for high-end coastal living on the global stage.
Designed by Armani and his team of architects, the residences will reflect his signature elegance, integrating seamlessly into the marine landscape. The limited collection of exclusive villas and luxury apartments will offer direct private beach access and uninterrupted views of the Arabian Gulf and the Jebel Jais mountain range.
Speaking on the project, Giorgio Armani commented on a statement: “New projects related to living fascinate me because I can bring the way of thinking of haute couture, that is, the use of precious materials and unique, tailored creations, into the space where we live.”
Residents will enjoy bespoke amenities, both indoors and outdoors, including an exclusive members-only beach club. As part of this curated community, they will also gain access to a programme of special benefits and services from the Armani Group — from private experiences and concierge services to exclusive events and global privileges.
The project’s launch also celebrates the brand’s 50th anniversary, the 25th anniversary of Armani/Casa, and two decades of Armani Privé couture collections.
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