The new campaign features a star-studded line up.
Southern Californian brand UGG has unveiled their Autumn/Winter 2025 campaign featuring an array of familiar faces across film, fashion, music and sports scenes. Titled, ‘Iconic From the First Step’, the campaign features imagery and film that celebrates the brand’s journey from the beginning until now.
UGG highlights its devotion to craftsmanship—blending premium materials, unexpected contrasts, and vibrant communities by hitting on multiple target audiences, featuring talent that relate to different generations and current cultural moments. It blends together ‘Iconic Design, ‘Iconic Feeling’ and ‘Iconic Style’ as UGG gives credit to the surf culture in its hometowns and its origin story at the centre.
UGG, renowned for their functionality and comfort, cleverly captured all of the moments where the famous sun-logo brand has been there in the lives of creatives, and athletes. The Classic Ultra Mini has a star role in the campaign, worn on Stefon Diggs, Central Cee and Sarah Jessica Parker with various other styles making an appearance, such as the Tazz, Classic Short, Lowmel, Fluff Momma and more.
