From tennis style to adidas athletes, Y-3's new campaign takes the final tournament.
The Y-3 collection exploring “performance innovation and creative expression” is aiming to change the tennis culture with a collection that considers the essential features of a player’s apparel, accessories and footwear.
Taking inspiration from its FW25 collection, Y-3 is bringing the 18 piece unisex collection to life with Japanese ink techniques of Suibokuga, asymmetric details and graphic treatments that fans of the brand will identify as bold Y-3 features.
Of course, with the help of the adidas, Yohji Mamamoto’s collection use CLIMACOOL technology aiding to disperse sweat faster, allowing for distraction free play on the tennis courts. With each detail carefully added to take tennis clothing to the next level, it continues to impress with the hero ‘WOW’ dress and the ‘Y-3 Tennis FreeLift T-Shirt Pro’ for men. Impressive in graphic design and loud in silhouettes, this collection changes the idea of tennis wear and although still practical, adidas athletes style the pieces in a transformative way that blends physical talent with the ability to raise the expectations of creativity in wearable sports clothes.
Check out the images below.
PHOTO CREDIT: Y-3
