Unapologetic Style.
For three decades, Dsquared2 has kept the party alive — and to mark its 30th anniversary, the house unveils its Fall–Winter 2025 campaign, a heady ode to a wild night out with a cast unafraid to get sweaty in their best clothes.
Shot by Mert & Marcus, with creative direction from Dean and Dan Caten in partnership with long-time collaborator Giovanni Bianco, the campaign presents a series of black-and-white portraits. Led by Irina Shayk, Alex Consani and Victor Perez, the cast embodies the brand’s whirlwind energy: moments of connection and celebration found in the ecstatic chaos of an all-night rager.
The collection itself distills what Dsquared2 does best: unapologetic denim-on-denim, fresh spins on the classic leather jacket, glittering tops, oversized faux-coyote fur coats and feather-trimmed dresses.
In the accompanying film, models are questioned about the night before. Few recall exactly what happened — but all attest to it being a wild one. The campaign stands as a testament to Dsquared2’s uncompromising commitment to bold style: revelling in the moment, celebrating everything that’s come before, and looking ahead to so much more.
PHOTO CREDIT: Courtesy of Dsquared2.
