Shades of blue.
Lanvin unveils the new Lanvin Blue, a luminous and profound shade that redefines the maison’s chromatic emblem. Created in collaboration with the creative studio M/M Paris, this distinctive colour draws inspiration from the hue Jeanne Lanvin held most dear, continuing the visual identity redesign initiated in 2022.
Jeanne Lanvin’s fascination with blue was born in Florence over a century ago, as she gazed upon the celestial tones of Fra Angelico’s frescoes. From this moment sprang a universe of 23 variations of blue, meticulously developed in her own dye factory. These shades infused not only her fashion designs but also her interiors, from her personal bedroom to the Théâtre Daunou in Paris.
The new Lanvin Blue emerges across the maison’s packaging, already available in boutiques worldwide, and features in the first accessories collection by Artistic Director Peter Copping, who joined in 2024. Conceived both as symbol and substance, this hue will continue to expand throughout Lanvin’s collections. It is set to take centre stage in the Spring-Summer 2026 presentation during Paris Fashion Week, affirming the permanence of Lanvin Blue as a timeless icon of the house.
PHOTO CREDIT: Courtesy of Lanvin
