An everyday item recast as a cultural proposition.
MANC’s latest monogram tote collection lands with a campaign that feels less like a fashion shoot and more like a cultural statement. Shot on a football field and in the locker room, the imagery dismantles one of fashion’s most enduring binaries: that accessories belong to a specific gender.
Once coded as sole feminine objects of elegance and leisure, the tote has now been reimagined here in a new light, carried down the field in place of a ball, slung over shoulders alongside helmets and pads, or resting casually in the locker room. The visual language throughout the campaign is striking yet unforced, blending toughness with refinement and function with flair.
The collection itself leans into colour as a matter of expression. Crimson, electric blue, and vibrant tones amplify the playful universality of the design while underscoring its versatility. These bags aren’t designed to conform, yet they’re designed to adapt, moving seamlessly between contexts and identities.
At its core, the collection doesn’t reject gender but expands its boundaries. MANC reframes the tote as a symbol of individuality and cultural fluidity, a piece that can serve athletes, creatives, professionals, or anyone in between. Take a look below and let us know your thoughts.
PHOTO CREDIT: Courtesy of MANC
