Taking it worldwide.
Patta and Nike are rolling out the Air Max DN8 with a six-colourway global release that unfolds city by city, each drop tied to a two-day pop-up rooted in local community hubs. With this campaign, its more than a sneaker launch, and more of a cultural exchange.
The first stop lands in Los Angeles on September 26th–27th, linking with Union, Awake NY, and Kids of Immigrants. Marseille follows on October 3rd–4th with Saison, before the activation heads east to Seoul on October 17th–18th with Worksout. Each city will see exclusive DN8 colourways, including the Peach and Volt editions reserved for pop-up drops, alongside collaborative tees that nod to each region’s creative pulse.
True to Patta’s ethos of “Get Familiar,” the campaign grounds itself in one symbol: the couch, a place where people gather, trade ideas, and build culture. Photographers Shaniqwa Jarvis and Ilyes Griyeb bring this to life, capturing local creatives in Los Angeles, Marseille, and Seoul whose work mirrors the energy of their environments. Artists, designers, musicians: each becomes part of the DN8 story, showing how a sneaker can be both rooted in community and connected across the diaspora.
Take a look at the USA campaign below.
