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Post Malone Debuts his New Fashion Brand In Paris

Post Malone launched his new label, Austin Post, with a debut runway show in Paris. The collection titled, “Season One: At First Light,” blends Western Americana with Parisian style.

Staged at the historic Hôtel de Bourdon, once the residence of the late Karl Lagerfeld, the show was a nod to Post Malone’s own personal style, blending his Texas roots and ranch lifestyle with a luxury aesthetic. The collection is a “reframing” of Western Americana, featuring denim-on-denim looks, star-studded embroidery, and fringe jackets. The show also featured exclusive footwear from Texas-based Lucchese Bootmaker, reinforcing the brand’s commitment to authentic Western heritage.

Check out the images below.

A New York Takeover.

PHOTO CREDIT: KITH

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