Post Malone launched his new label, Austin Post, with a debut runway show in Paris. The collection titled, “Season One: At First Light,” blends Western Americana with Parisian style.
Staged at the historic Hôtel de Bourdon, once the residence of the late Karl Lagerfeld, the show was a nod to Post Malone’s own personal style, blending his Texas roots and ranch lifestyle with a luxury aesthetic. The collection is a “reframing” of Western Americana, featuring denim-on-denim looks, star-studded embroidery, and fringe jackets. The show also featured exclusive footwear from Texas-based Lucchese Bootmaker, reinforcing the brand’s commitment to authentic Western heritage.
Check out the images below.
A New York Takeover.
PHOTO CREDIT: KITH











![BeFunky-collage]] – 2026-04-10T142148.519](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-10T142148.519-600x403.jpg)











![BeFunky-collage]] – 2026-04-09T112714.263](https://pauseonline.s3.eu-west-2.amazonaws.com/wp-content/uploads/2026/04/BeFunky-collage-2026-04-09T112714.263-600x403.jpg)

































