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Pull&Bear’s “Canvas for Creativity” project is back for a second time, following up a previous team-up with Chet Lo and Johanna Parv for an all-new collaborative collection alongside leading BFC NEWGEN designer, Marie Lueder.
Continuing to propel fashion’s leading talents forward, Pull&Bear’s “Canvas for Creativity” project once again acts as a platform for success, reimagining the components of collaboration to form a newfound synergy between the brand’s global expertise, reach, and widespread resources with the one-of-one independent creativity of emerging designers, allowing developing talents to reach large global audiences. For this new season of London Fashion Week 2025, Pull&Bear has linked up with the exciting London-based Marie Lueder and her eponymous brand, Lueder, taking over the weekend with the release of a 26-piece collection and, of course, a luxe LFW party in the brand’s Oxford Street store.
Known for her affections towards using finely-tailored clothing as a form of figurative armour, Marie Lueder’s limited-edition Lueder collection with Pull&Bear follows in those bold footsteps, channeling gothic-medieval notes and incorporating them into pieces that fall in line with more contemporary styles. Having featured on the runway during Lueder’s Spring/Summer 2026 show over this past weekend, as well as being presented at Pull&Bear’s exclusive after-party, the extensive range of pieces has already made quite the impression, bringing “Castle-core” to the frontline. Bridging the extensive gap between pagan festivity and the contemporary design codes of club culture, Lueder x Pull&Bear combines rusty, medieval shades of khaki green and deep red with distressed charcoal blacks, faded greys, pristine whites, and earthy browns, instilling some modern touches through slogan tank tops, atmospheric graphic t-shirts, and grungy co-ords, redesigning ancestral symbols to work around the signature Lueder logo. The genderless collection boasts some leading statement pieces, including the Mixed Puffer Jacket, Horse T-Shirt, a Cropped Denim Co-ord, Knee-High Boots, and the Contrast Quarter-Zip Jumper, whilst the contemporary and ancestral combine most potently in the form of action-ready football tees and football scarves.
The Pull&Bear x Lueder collaboration capsule is available to shop now via the Pull&Bear website.
Check out the campaign imagery below.
PHOTO CREDIT: Pull&Bear
