Burberry Unveils ‘It’s Always Burberry Weather: Postcards from London’ Campaign

Daniel Lee explores London’s spirit celebrating heritage, character, and craftsmanship.

Burberry introduces its new outerwear campaign, “It’s Always Burberry Weather: Postcards from London“, a cinematic celebration of British character and craftsmanship. Drawing on over 165 years of heritage, the house continues to evolve its outerwear through innovation, storytelling, and an enduring connection to place.

The campaign unfolds as a series of short films directed by Daniel Lee, following a group of first-time tourists as they navigate London’s everyday wonders. Academy Award winner Olivia Colman brings the city to life through a range of memorable roles, from a cricket enthusiast to a chip shop owner, embodying the humour and humanity at the heart of Burberry’s identity.

Joining her is Amelia Gray, Liu Wen, Mona Tougaard, Lucky Blue Smith, and Tyson Beckford, who collectively frame London as both a destination and a state of mind. Alongside the campaign, Burberry introduces new outerwear silhouettes across immersive pop-ups and heritage-inspired windows worldwide, reaffirming its place as a house synonymous with adventure, craft, and timeless style.

Take a look at snippets from the campaign below.