Guess who’s back…
Belgian designer Glenn Martens has returned to H&M for a long-awaited second collaboration, unveiling a campaign featuring British icons Joanna Lumley and Richard E. Grant.
From Y/Project to Diesel, and now Maison Margiela and H&M, the Belgian designer continues to make bold moves within the fashion industry. The H&M collection celebrates creative freedom, a lineup that blurs the lines between menswear, womenswear, and unisex dressing. It’s a colourful mix of versatile pieces that reimagine everyday staples with Martens’ signature wit and technical flair. Drawing inspiration from H&M’s archives and his Y/Project days, Martens transforms beloved basics into extraordinary, surreal versions that play with illusion, proportion, and unexpected detailing.
What are your thoughts on this collaboration?
PHOTO CREDIT: H&M
