Saddle up.
Just in time for the Austin Grand Prix, kicking off on Sunday 19 October, Lewis Hamilton takes inspiration from classic Texan cowboy culture to create ‘RODEO’, a limited-edition capsule from his lifestyle label, Plus44.
The seven-time Formula One World Champion founded Plus44 in 2022 out of his love for streetwear fashion – a brand that embodies creativity, diversity and self-expression. For the ‘RODEO’ collection, the label showcases a line-up of classic streetwear silhouettes, from heavyweight overdyed zip-up hoodies and shorts to short and long-sleeved tees, all finished with vintage-style graphics.
Hamilton himself stars as a modern-day cowboy on a full-colour graphic tee, emblazoned with his signature quote, Still We Rise. The same design appears on a tapestry blanket – a limited run of just 30 pieces. Completing the capsule is a selection of accessories, including an American diner-style mug, a lucky horseshoe ‘44’ keychain and a range of hats.
Speaking on the launch, Hamilton says: “I really enjoyed putting this collection together – it might be my favourite so far! It’s very much inspired by the spirit of Austin, and I’m excited for fans to see it.”
The ‘RODEO’ capsule launches on 16 October, available online at Plus44.world and in person at a special pop-up at The Flower Shop, Austin, from 16–19 October.
PHOTO CREDIT: Courtesy of Plus44.