Inside Saint Laurent’s newest Paris address.
Saint Laurent is entering a new era in Paris with the opening of its latest space on Avenue Montaigne. Under Anthony Vaccarello’s direction, the Maison introduces a boutique that has been more than two years in the making. Rather than match the scale of the Champs-Élysées address, this new location leans into a more intimate ambiance.
Spread across three levels, the boutique unfolds like a series of curated atmospheres, each one shifting the rhythm of the experience. Some rooms feel open and luminous, others hushed creating a path that moves fluidly between light and shadow. Vaccarello’s imprint is unmistakable. He favours precision over spectacle and purity of line over ornament.
The interiors feature a collection of historic furniture and objects that echo the collector spirit of Monsieur Saint Laurent himself. Pieces by Süe and Mare, Paul Poiret, François-Xavier Lalanne, Jean-Michel Frank, Charlotte Perriand, and Josef Hoffmann appear throughout the boutique, giving the space the feeling of a private collection rather than a traditional retail floor.
Contemporary art also plays a defining role, as works from the Pinault Collection sit in conversation with the architecture, including a previously unseen piece by Mark Bradford. Their presence reinforces the Maison’s long-standing dialogue with culture and its commitment to placing fashion within a broader artistic landscape.
The full Saint Laurent universe is represented here. Women’s and men’s ready-to-wear, leather goods, shoes, accessories, and fine jewelry are arranged with the same architectural rigour that shapes the boutique. On the upper floor, a private salon looks out onto Avenue Montaigne and offers a more confidential experience for clients. A landscaped terrace adds an unexpected final note, giving the boutique a moment of stillness in the heart of the 8th arrondissement.
The new boutique at 35–37 Avenue Montaigne stands as a considered evolution of the Maison’s identity, where architecture, art, and fashion merge into a single expression.
PHOTO CREDIT: Saint Laurent
