A New-York fairytale.
A month ago, we told you about A$AP Rocky and Margaret Qualley being spotted recording something in New York. Well, now we finally know what they were cooking up.
Chanel has officially announced Rocky as its new ambassador, revealing that the mysterious shoot was part of a short film introducing him to the fashion house. The project highlights how Rocky’s blend of street style and luxury fits Chanel’s evolving vision, showcasing his creativity and the brand’s confidence in his cultural pull.
The film, directed by Michel Gondry, follows Rocky and Qualley through a dreamy, cinematic storyline across Manhattan, ending with a symbolic proposal outside a subway entrance.
It’s a stylish merging of music, film, and high fashion that marks an exciting new chapter for Chanel under Blazy’s direction.
Matthieu Blazy is set to present his first Métiers d’Art show, which will be revealed on Tuesday at 8 p.m. NYC time.
For now, take a look at the ad.
