Tommy Hilfiger Taps Travis Kelce as Global Ambassador

Tommy Hilfiger has named Travis Kelce as its new Global Brand Ambassador and creative collaborator, marking the start of a multi-season partnership.

The American football star will front a series of campaigns beginning with Autumn Winter 2026, before continuing into Spring 2027 with a co-designed range of menswear and accessories. The collaboration aims to refresh the brand’s “Prep Made Current” identity through Kelce’s more expressive, personality-led style.

Spanning fashion, art, music, entertainment and sport, the partnership places Kelce at the centre of Tommy Hilfiger’s wider cultural push, bringing a contemporary edge to its classic American codes. What are your thoughts on this appointment?

PHOTO CREDIT: Courtesy of Tommy Hilfiger