A multi-year collaboration elevating NFL fan apparel.
The NFL and Fear of God have entered a multi-year partnership that brings a new level of elevation to fan apparel, presenting a collection that reframes the connection between sport and style. The collaboration marks an important moment for both the league and the Los Angeles based fashion house, each committed to shaping the future of sportswear.
For the NFL, the relationship reflects a growing focus on fashion-minded fans who value design, intention and a contemporary point of view. Casey Collins, senior vice president of consumer products and licensing, describes Fear of God as a natural match for the league’s vision. He notes that the brand’s clarity of design and cultural resonance made it an ideal partner for redefining what fan apparel can be.
Jerry Lorenzo, founder of Fear of God, speaks of the collaboration as a celebration of American culture. He describes football as a shared ritual that gathers communities across the country, both in stadiums and at home. The collection aims to honor that sense of unity and connection, presenting clothing that reflects both individual style and collective pride.
The debut range introduces apparel for the AFC and NFC conferences, along with pieces representing some of the league’s most iconic franchises including the Dallas Cowboys, Kansas City Chiefs, Philadelphia Eagles, Los Angeles Rams and Green Bay Packers. The designs feature Fear of God’s signature proportions and oversized silhouettes, and colour blocked stories inspired by archival varsity jackets. Heavy cotton jersey T-shirts and New Era snapback caps round out the lineup with a nod to classic nineties fan style.
The collection is now available online and in select stadium stores.
PHOTO CREDIT: Fear Of God
