Spotify Wrapped is taking over our screens.
Spotify Wrapped has long been a fixture on our phones, but this year the iconic analytics experience steps onto television for the first time with a new UK ad celebrating the artists, listeners and cultural moments that shaped 2025. The film marks a major milestone for the annual campaign, bringing its year in music story to a wider audience than ever before.
Directed by filmmaker KC Locke, the spot unites an impressive cast of leading British talent, including Central Cee, PinkPantheress, Lewis Capaldi, Jade, Nemzzz, Skye Newman, Kingfishr, Sammy Virji and Sasha Keable. They are joined by cultural favourites such as Louis Theroux, Bus Aunty, Al Nash and Grime Gran, each adding to a distinctly British portrait of the year.
To amplify the launch, Spotify has secured a first of its kind BVOD takeover, occupying the entire commercial break of Im A Celebrity… Get Me Out Of Here on the 3rd December. The film will also run on demand through ITVX across several days, making this Wrapped rollout one of the biggest entertainment launches on a UK channel this year.
Take a look at the ad below.
