![BeFunky-collage]]] – 2026-06-19T170114.800](https://pausemag.co.uk/wp-content/uploads/2026/06/BeFunky-collage-2026-06-19T170114.800-600x403.jpg)
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Back to 90's New York City.
Gap has teamed up with Awake NY for an NYC-inspired collaboration. Rooted in ’90s streetwear and pulled from Gap’s archives, the collection reworks everyday staples, from sweats and denim to tees and accessories, through Awake NY’s graphic-led lens. The result leans into a distinctly New York feel, balancing heritage with a more current streetwear edge.
The campaign, shot by Elissa Salas and HIDJI WORLD, focuses on cross-generational community, featuring Baque (founder of Awake NY) alongside a cast of New York creatives spanning food, art and fashion.
Overall, the collection boasts a continuation of Gap’s recent push into culture-led collaborations, using its archive as a base while tapping into newer voices shaping the city now.
Take a look at the campaign below.
PHOTO CREDIT: @
