A meeting point between Accra’s streets and the global sneaker sphere.
Ghana’s Free The Youth has just stepped into global sneaker history. The Accra-based creative collective has become one of the very few African brands to officially collaborate with Nike, signalling a powerful moment for the continent’s streetwear movement.
The debut comes in the form of a Friends & Family FTY x Nike Air Jordan 1, a drop that feels less like product release and more like cultural statement. The pair captures Free The Youth’s visual language of boldness, rebellion, and pride filtered through the unmistakable framework of the Jordan legacy.
More than a shoe, this collaboration underscores a shift already underway. Free The Youth’s partnership with Nike signals recognition of the creative energy pulsing through Ghana’s youth communities, merging artists, designers, musicians, skaters, and storytellers who are defining what contemporary African style looks like today.
Take a look at some of the shots below.
