Ready for the Game?
We’ve seen plenty of football crossovers in recent years, from Real Madrid teaming up with Louis Vuitton to clubs leaning further into fashion as part of their off-pitch identity. Now, Liverpool FC is joining that wave with a new global partnership with Tommy Hilfiger, marking the American brand’s first step into club football and bringing together two names with serious cultural weight.
The collaboration will see Tommy Hilfiger dressing Liverpool’s men’s and women’s teams, as well as select staff, across campaigns and on certain matchdays. Built around seasonal campaigns, exclusive capsules, and co-branded collections, the partnership blends the label’s New York prep roots with the atmosphere of Anfield. With players like Virgil van Dijk and Dominik Szoboszlai fronting the visuals, the focus is less on hype and more on how fashion naturally fits into the rhythm of the modern game.
PHOTO CREDIT: Courtesy of Liverpool FC
