Channeling 1960s Downtown Cool.
DKNY has unveiled its Spring 2026 campaign, marking the return of Hailey Bieber as the brand’s global face and reinforcing a partnership that continues to shape its modern identity.
This season, the American house looks to the radical downtown art scene of 1960s New York, drawing on a period defined by experimentation, self-invention and cultural disruption. Interpreting fame as a form of artistic expression, the campaign presents Bieber within a layered black-and-white photo series, positioning her simultaneously as muse and subject. The imagery reframes the notion of the “icon” through repetition and perspective, underscoring DKNY’s ongoing dialogue between heritage and reinvention.
The campaign unfolds inside a classic New York artist’s loft, a deliberate setting that references the city’s creative history while anchoring the collection in authenticity. Styling reflects DKNY’s enduring codes: sharp tailoring, relaxed denim and confident minimalism. Key looks include a trench layered over an open denim shirt and close-fitting separates; tailored trousers and loafers offset by a bra and oversized top; and relaxed jeans paired with a structured blazer that nods to ‘90s power dressing.
Available now, the Spring 2026 collection is now available on DKNY.com and at select retailers worldwide.
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