A celebration of American sportswear and generational style.
GANT has unveiled its Spring/Summer 2026 campaign, photographed in New York City, the place where the brand’s legacy first took shape. Rooted in the enduring codes of American sportswear, the new visuals spotlight signature pieces worn by a cross-generational cast of cultural figures.
Model and actress Lauren Hutton leads the campaign, embodying a timeless approach to dressing that reflects the brand’s heritage foundations. She is joined by Dutch supermodel Mark Vanderloo and his son, Mark Vanderloo Jr., introducing a subtle narrative of legacy and continuity.
The cast also includes Los Angeles-based painter and illustrator Jasaya Neale, alongside New York author and culture critic Zoe Dubno, contemporary voices who represent a new wave of cultural influence. Together, the campaign reinforces GANT’s position within classic American style, revisiting its origins while framing its staples through a modern lens.
Take a look below.
PHOTO CREDIT: Courtesy of GANT
