Encapsulating a sun-drenched vision of summer elegance.
Wooyoungmi has revealed its Spring/Summer 2026 campaign, shot by photographer Alasdair McLellan and featuring model Edie Campbell. Set at a country estate during the height of summer, the campaign brings to life Madame Woo’s “studies of summer elegance,” translating it into a wardrobe that balances lightness with formal tailoring. The imagery captures a serene yet structured approach to seasonal dressing, highlighting the brand’s signature blend of refinement and ease.
PHOTO CREDIT: Courtesy of Wooyoungmi
