Wooyoungmi Drops Off Spring/Summer 2026 Campaign

By Amal AlTauqiFebruary 6, 2026FASHION NEWS

Encapsulating a sun-drenched vision of summer elegance.

Wooyoungmi has revealed its Spring/Summer 2026 campaign, shot by photographer Alasdair McLellan and featuring model Edie Campbell. Set at a country estate during the height of summer, the campaign brings to life Madame Woo’s “studies of summer elegance,” translating it into a wardrobe that balances lightness with formal tailoring. The imagery captures a serene yet structured approach to seasonal dressing, highlighting the brand’s signature blend of refinement and ease.

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PHOTO CREDIT: Courtesy of Wooyoungmi

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