Prada introduces “Prada Touch” as Bella Hadid becomes the house’s first global beauty ambassador.
Prada Beauty is entering a new chapter, and Bella Hadid is leading the way. The Italian house has officially named the model as its first global beauty ambassador, debuting alongside the launch of Prada Touch, the brand’s newest makeup release.
The hybrid cream-to-powder blush signals Prada’s next step in beauty. Designed as a multi-use product for cheeks, lips and eyes, the formula melts into the skin before setting into a soft, diffused matte finish. The compact itself feels unmistakably Prada: pocket-sized, stackable, and shaped around the brand’s signature triangle.
Arriving in eight shades, the range moves from soft nudes to deeper mauves, with names like Cherry, Tulip and Waterlily. Hadid’s personal favourite is B32 Caffè, a warm tone she says creates a natural, sun-kissed flush across the cheeks, and one she also uses for subtle eye contouring.
For Hadid, the partnership was an easy yes. A long-time admirer of Miuccia Prada, she described joining the brand as a “dream job,” pointing to the house’s ability to remain timeless while constantly evolving with modern fashion.
The campaign reflects that same energy. Prada’s take on beauty has never been about excess – it’s about something more effortless and instinctive. Prada Touch plays directly into that idea: a quick swipe of colour designed to last up to 12 hours, with minimal touch-ups needed.
The launch also marks another step in Prada’s expanding beauty universe following its partnership with L’Oréal, which introduced the brand’s makeup and skincare lines in 2023.
Prada Touch launches in North America via the Sephora app on March 22 before rolling out online and in stores shortly after, priced at around $42 (€45).
PHOTO CREDIT: Prada Beauty
