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FENDI Unveils New Fragrance “Sogni d’Oro”

Sunshine in a bottle.

As the sun sets over Rome, the entire city is bathed in a warm, golden light. With hues of ochre, straw, and saffron enveloping the sky, the stonework, and the marbles, this hypnotic atmosphere is captured in Fendi’s latest fragrance – “Sogni d’Oro”.

Sogni d’Oro, which is Italian for ‘sweet dreams’, takes its name from Anna Fendi’s nightly wishes to her children. Embodying the strength of a mother’s love, this scent will give you the confidence to dream in gold.

This golden, primary yellow shade represents the house’s signature colour since 1925. “There is nothing more meaningful at FENDI than yellow” states Silvia Venturini Fendi, the honorary president of the brand.

Crafted by perfumer Quentin Bisch, Fendi’s emblematic yellow is interpreted as a radiant and bold fragrance. A leather accord, reminiscent of the house’s materials, provides a chromatic intensity with warmth and a contrasting texture. In a floral fusion, vibrant Italian bergamot is combined with soft French iris, creating a pure and fresh trail.

The fragrance is available online and in stores. Would you like to try it?

PHOTO CREDIT: Courtesy of Fendi.

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