In Detail: Givenchy’s Spring/Summer 2027 Presentation

The 17th of January 2024 saw the last Givenchy menswear show, under Matthew M. Williams, for a while. This two-year hiatus along with the appreciation for Sarah Burton’s womenswear drew in a much expected anticipation over the re-launch of the menswear. For Spring/Summer 2027, Burton worked with the British sculpturist Rachel Whiteread. The pair’s British infusion into the French label was even witnessed down to the minor details like the Essex-sourced jetsam in their campaign previews.

Referencing the Prince of Wales’ suit with Whiteread’s rigid structures, Burton decided to deconstruct a traditional man’s suit by dissecting it in a Burtonian-style surgery. The post-op left the garment tipped forward and the lapel removed, symbolising a breakdown of conventions. From Ozwald Boateng and Ricardo Tisci to Clare Waight Keller and Matthew M. Williams, Givenchy’s menswear vision kept changing. This time it was Burton’s chance to re-root it to follow her own trajectory.

If Burton’s Givenchy woman stemmed from a flower, then her Givenchy man floreted from an adjacent root. Nature’s finest flora and roses appeared on the coats, knitwear, leather and bomber jackets in a botanical symphony that continued on from her womenswear. Unconventional hues like vibrant pinks and fluorescent yellows brightened up the predominantly monochromatic campaign much like Burton’s blossoming garden at Givenchy.

Ahead of Givenchy’s presentation, a series of campaign images featuring DJ Don Letts, photographer Sir Don McCullin and painter Danny Fox were displayed on Parisian billboards. Defined by the maison as “men of character”, they were photographed outside in London in Burton’s tailoring.

Explore the campaign below!