Golden Goose Takes Over The Selfridges With a Pop-Up

Venetian roots land in UK.

Golden Goose has transformed Selfridges’ Corner Shop into “The Archive of Dreams,” an immersive, Italy-infused pop-up celebrating craftsmanship and personalisation. The pop-up’s centrepiece is the Co-Creation experience, where “Dream Makers” guide clients in personalising their favourite Golden Goose pieces with an array of embellishments and artisanal treatments, ensuring each item is truly one-of-a-kind. Adjacent to this, the “Con Amore” corner offers personalised gift wrapping, curated ribbons, and delightful treats, creating a warm, inviting space for connection.

The Corner Shop features a rotating product selection, including limited-edition and archive pieces, and notably, the global preview of the highly anticipated True-Star sneaker. Weekly Co-Creation workshops invite customers to further personalise their purchases, from Marathon Sneakers to Forty2 Sneakers, with exclusive design options and crystal embellishments. This pop-up marks a significant step in Golden Goose’s UK expansion, paving the way for their flagship store opening on Mount Street later this year, promising to elevate the Co-Creation experience to new heights. From March 10th to April 12th, you can experience a unique blend of vintage aesthetics and contemporary artistry, drawing inspiration from the brand’s Venetian roots.