A commitment to sustainability and mental well-being.
ASICS Sportstyle and Nanushka have joined forces for a unique collaboration, launching limited-edition GEL-KINETIC FLUENT sneakers as part of the “Crafts for Mind” project. This partnership unites ASICS’ dedication to movement and well-being with Nanushka’s nature-inspired luxury aesthetic. A portion of the proceeds will support Mind Over Mountains, a charity promoting mental health through nature, mindfulness, and coaching.
The collaborative sneaker arrives in two adaptable colour schemes, inspired by earthy tones: a tan version accented with black and silver, and a black rendition featuring crisp white stitching and amber heel cushioning. A key design alteration is the integration of a neoprene inner sock, showcasing a vintage-style Nanushka tag on the tongue. Replacing traditional laces, a hybrid bungee lacing system adds a distinctly technical edge.
“Collaborating with ASICS for Nanushka’s first sneaker felt instinctive, given our shared emphasis on movement and design integrity,” says Sandra Sándor, founder and creative director of Nanushka. “ASICS has always been my go-to for sneakers that prioritize movement, aligning perfectly with my personal design ethos.”
The Nanushka x ASICS GEL-KINETIC FLUENT is available now on the Nanushka website, at Nanushka flagship stores in London and New York, and at Dover Street Market London.
Check out the images below.
PHOTO CREDIT: Nanushka
