A New Era Has Arrived.
From its origins as a small store in Stockholm, Weekday has always been a pulse point for youth culture and individual style. It carved out a niche by offering trend-conscious designs with an accessible edge. Now, Weekday is evolving into a dynamic, multi-faceted platform with its ‘Everything Now – Leave Nothing Unexpressed ’ campaign.
The usual activations of brands such as digital sales, discounts, or giveaways have been redefined by Weekday, bringing new ways to connect with their customers by introducing a new creative multi-space. Monki, alongside Weekday, Cheap Monday, curated second-hand finds, and exclusive drops all come together under one banner. This move acknowledges how today’s generation fluidly blends styles and sources, demanding a space that reflects this reality.
The campaign that marks this new era for Weekday, and its fronted by Weekday’s muses and artists, captured with cool visuals, youth vibes, and a new creative direction visible in their collections, making it an apparel line designed to go hand in hand with the brand codes. Weekday is stepping beyond being just a retailer to become a cultural hub, fostering creativity and connection both online and in their physical spaces, starting with their Stockholm flagship.
