Greatest Of All Time.
In line with the US Open, which runs until the 8th September, Lacoste has launched the campaign “From the Crocodile to the Goat”, a capsule collection paying tribute to the brand ambassador, tennis star Novak Djokovic.
Considered the greatest tennis player of all time, Novak Djokovic holds unparalleled records: 24 Grand Slam titles – the most ever won by a male player – the greatest number of weeks ranked world No. 1, and the highest number of Grand Slam match wins.
This symbolic transformation of the crocodile comprises five iconic pieces – a polo, t-shirt, tracksuit jacket, cap and trousers – each proudly featuring the exclusive GOAT (Greatest Of All Time) logo.
“Novak Djokovic has been part of the Lacoste family for over eight years. Together, we have shared an exceptional period during which he won 12 Grand Slam titles – half of his career total. Beyond being an extraordinary player, his tenacity, mindset and values have contributed to elevating and amplifying the brand. This initiative reflects our ability to reinvent our codes while staying true to René Lacoste’s heritage,” said Thierry Guibert, CEO of Lacoste.
This celebration resonates particularly strongly on American soil, the stage of René Lacoste’s greatest achievements – where he was first nicknamed the “Crocodile”, where he won the US Championship in 1926 and 1927, and where he conceived the idea of inventing the polo shirt.
Building on that same legendary foundation, Lacoste launched the collection from its Fifth Avenue flagship, with Novak Djokovic personally unveiling it on 22 August in a special meet & greet event.
This limited-edition capsule is available across selected countries worldwide.
PHOTO CREDIT: Courtesy of Lacoste.
