Made For The Field.
For those keeping score, Balenciaga has a history of pulling sportswear into the high-fashion arena, think their previous tracksuits and athletic-inspired sneakers that have become culture classics. Their latest play is the Balenciaga Football Series, launching now as part of their Spring ’26 lineup. This time, the brand is tackling the visual language of American football, marking the first time they’ve specifically referenced the gridiron. The collection is built on exaggerated proportions and padded constructions, translating the bulky, protective nature of the sport into avant-garde streetwear. Pieces like V-neck jerseys, hefty varsity hoodies, and techno poplin tracksuits are all re-contextualised with Balenciaga’s signature edge, moving beyond simple logo flips to deeply integrate the sport’s distinctive codes.
The collection’s design is a deep dive into football iconography, featuring graphics inspired by fictional teams and official patches, all elevated with a Couture sensibility. You’ll see the brand’s recurring 3B sports icon and spiral logos reconfigured to mimic the placement and graphics found on genuine uniforms and scrimmage gear. The entire Balenciaga Football Series is available now.
Take a look at the collection below.
PHOTO CREDIT: Balenciaga
