Brunello Cucinelli Unveil its Exclusive Festive Window Display

Brunello Cucinelli has unveiled a landmark festive collaboration with Harrods, bringing the magic and philosophy of its home village, Solomeo, to London for the season. Launched on Monday 1st December, the partnership transforms 21 of the iconic department store’s Brompton Road and Hans Crescent windows with Feelosophy – an immersive, chaptered narrative celebrating the brand’s humanistic values of dignity, grace and balance. Centred on Philo, a benevolent white griffin inspired by Solomeo’s heraldic emblem, the display blends animated storytelling, poetic design and the house’s signature cashmere spirit. The experience extends into themed pop-ups, an exclusive film projection and a six-metre Christmas tree installation, alongside a special menswear and womenswear capsule created for the occasion. Together, the activation brings Brunello Cucinelli’s “visionary dream” to life, illuminating Harrods with a uniquely Italian warmth and elegance for the festive season.