The Tennis-Inspired Coffee Spot.
We all know Lacoste knows how to deliver a memorable activation. In the past, they’ve unveiled floating tennis courts or transformed unexpected urban corners into sporting shrines. This time, they’ve taken a different approach: opening their first permanent café in Paris. Located on the prestigious Avenue Franklin D. Roosevelt, just steps from their flagship store, Lacoste is trading ephemeral pop-ups for a permanent seat at the table. Partnering with the Giraudi Group, the masterminds behind global “it-spot” dining, the brand is proving that their Art de Vivre isn’t just about what you wear, but where you hang out.
With 65 seats and a layout that flows from a chic bistro to a curated concept store, the vibe is pure “quiet luxury.” It’s a 360-degree lifestyle hub: pick up exclusive branded French porcelain or a limited-edition textile capsule while waiting for your order, fully immersing yourself in the Crocodile’s evolved universe. The menu matches this vision, with precision and “gram-worthy” creativity curated by Chef Thierry Paludetto. The standout? The “Iconic Polo” dessert, a literal edible version of the legendary shirt, designed to be shared and photographed. The beverage program is equally thoughtful, featuring artisan specialty coffees, making it the new hotspot for both fashion and coffee lovers, which, let’s be honest, is often the same person.
PHOTO CREDIT: Courtesy of Lacoste.
