Texts & Sex
Entering the world of social media and digital dating for its Fall/Winter 2015 campaign, Calvin Klein Jeans presents provocative pictures along side equally raunchy “sexts,” to provide an “editorial narrative of how a modern generation uniquely approaches sexual connection in a digital world.” Based on real life online encounters, the campaign, shot by long time favoured photographer of the brand, Mario Sorrenti, aims to capture a sexually driven youth, “we’re creating an emotional connection with today’s technology driven generation, highlighting the new normal channel for modern meet-ups,” says Melissa Goldie, Chief Marketing Office of the brand. Check out the rest of the campaign below, featuring a diverse global cast of models including Imaan Hammam, Reid Rohling, Laura Julie, Piero Mendez, Grace Hartzel, Harmony Boucher, Ethan James Green, Aya Jones, Julia Van Os, Alessio P., Torin Verdone, Noma Han, Jamie Carpena, Tiana Tolstoi, and real life couple actor, Will Peltz, and girlfriend, Kenya Kinski Jones.
