Go live the 360-degree experience
Been Trill x Pretty Puke’s collaboration around the 360-degree lookbook video is both an innovative concept and an thoughtful experience: using digital and social techniques, the two label unveil a living lookbbook, set in the NYC subway decor, with a little help from Coca Cola. Young, wild and stylish people dress the part for the Been Trill x Pretty Puke video and showcase what we could describe today as the “Millennial starter pack”: think hoodies, 1990-inspired cap, Tumblr and sneakerheads. Give PAUSE your impressions…