Menu

KENZO X H&M Runway Show Is A Spectacle

By October 20, 2016Fashion News





Jean-Paul Goude puts the ‘show’ in fashion show.

launch-of-kenzo-x-hm_fy6

Last night saw dancers, beatboxers, whistlers and musicians take to the runway for director Jean-Paul Goude’s spectacle of a fashion show for the upcoming KENZO x H&M collection. The show took place at Pier 36 in New York and was set to a soundtrack of a remixed “Express Yourself” by Sam Spiegel and was wrapped up with a surprise performance from Ice Cube.

“Tonight was a celebration of everything we love about KENZO x H&M – it was a fun, vibrant and unexpected celebratory mix of different worlds coming together. It was a show we will never forget,” said Carol Lim and Humberto Leon, Creative Directors of KENZO.

But whist the show looked to be a lot of fun, and yes it did reflect the wild theme of the clothing, many are citing that the collection may not sell well in comparison to previous H&M collabs. Was all that razzmatazz and showiness in fact a much-needed mask for the clothes to hide behind? We at PAUSE are left wondering whether that ‘feast-for-the-eyes’ show was just a clever marketing ploy to amp up the anticipation and get people excited about the collection again.

Check out the images from the show below, the video above and let us know what you think the collection in the comments below.

The KENZO x H&M collection will be available from 3rd November in over 250 H&M stores worldwide, as well as online.

launch-of-kenzo-x-hm_fy1 launch-of-kenzo-x-hm_fy2 launch-of-kenzo-x-hm_fy3 launch-of-kenzo-x-hm_fy4 launch-of-kenzo-x-hm_fy5 launch-of-kenzo-x-hm_fy7 launch-of-kenzo-x-hm_fy8 launch-of-kenzo-x-hm_fy9 launch-of-kenzo-x-hm_fy10 launch-of-kenzo-x-hm_fy11 launch-of-kenzo-x-hm_fy12 launch-of-kenzo-x-hm_fy13 launch-of-kenzo-x-hm_fy14 launch-of-kenzo-x-hm_fy15 launch-of-kenzo-x-hm_fy16 launch-of-kenzo-x-hm_fy17 launch-of-kenzo-x-hm_fy18 launch-of-kenzo-x-hm_fy19 launch-of-kenzo-x-hm_fy20 launch-of-kenzo-x-hm_fy21 launch-of-kenzo-x-hm_fy22 launch-of-kenzo-x-hm_fy23 launch-of-kenzo-x-hm_fy24 launch-of-kenzo-x-hm_fy25 launch-of-kenzo-x-hm_fy26





Leave a Reply

twenty − seven =

This site uses Akismet to reduce spam. Learn how your comment data is processed.