More Information On Rihanna’s Luxury Label with LVMH

While we’ve all been eagerly awaiting for more information on RiRi’s LVMH backed label since rumours began, Business of Fashion has gone the extra mile and uncovered a few more details on the exciting new venture.

According to reports by the publication, the partnership has got the go-ahead and funding (to the tune of €60million) to move forward under the name ‘Project Loud France’. Being the boss that she is, Rihanna reportedly holds 49.99% share in the company which will, according to BoF, comprise menswear, womenswear, footwear, accessories & more.

Thoughts? Stay tuned for more on RiRi’s latest foray into fashion.