RiRi's Label Steams Ahead.
While we’ve all been eagerly awaiting for more information on RiRi’s LVMH backed label since rumours began, Business of Fashion has gone the extra mile and uncovered a few more details on the exciting new venture.
According to reports by the publication, the partnership has got the go-ahead and funding (to the tune of €60million) to move forward under the name ‘Project Loud France’. Being the boss that she is, Rihanna reportedly holds 49.99% share in the company which will, according to BoF, comprise menswear, womenswear, footwear, accessories & more.
Thoughts? Stay tuned for more on RiRi’s latest foray into fashion.
