Future Realism.
Unveiling their latest collaborative collection recently online, sportswear giant adidas and Berlin-based brand 032c dropped a futuristic series of images starring model and actress Lera Abova and artist Yngve Holen.
Captured by photographer Timothy Schaumburg with styling from Marc Goehring, the duo offer up a collection of pieces exploring the theme of future realism presented against the backdrop of the Baltic Sea coastline north of Berlin. Comprising a slew of contemporary accessories and footwear, the drop aims to focus on adaptability and multi-functional durability with a practical range of versatile pieces. Speaking on the collab, 032c Apparel creative director Maria Koch elaborated;
“We have always been inspired by adidas. We grew up on and in adidas, in fact, so on a personal level that legacy is embedded in our approach to sportswear, to youth culture, and to how sportswear can act as a counter-cultural catalyst.”
Check out the campaign in full below or shop your favourites online now.
PHOTO CREDIT: @adidas
