PAUSE x Tommy Jeans
Words: Sonia Akther // @__sosonia
Brand: Tommy Jeans // @TommyJeans
TOMMY JEANS X AAPE BY *A BATHING APE®
Tommy Jeans x AAPE BY *A BATHING APE® have collaborated to launch a capsule collection of pure, unadulterated ‘90s nostalgia.
Each a diffusion of clothing labels Tommy Hilfiger and *A BATHING APE® (once, in lukewarm water) respectively— chunky sneakers, denim jackets, polos and shorts feature in bold colours and oversized silhouettes in a nod to both brands music heritage.
If camouflage is to streetwear what jeans are to the ‘Americana DNA’, this may be the super laid-back, mini-beast godchild, when two cultural powerhouses collide. A customised hybrid TOMMY JEANS X AAPE BY *A BATHING APE® flag logo graces each edgy piece, the showstopper for us is the denim jacket emblazoned with it all.
The Japanese brand commonly abbreviated to BAPE, initially inspired by Run DMC, achieved cult status in the ‘00s when founder Nigo forged a creative relationship with Pharell Williams. Together, along with the likes of Kanye and Kid Cudi, they helped kickstart a new counter-culture for hip-hop aficionados and sneaker-nerds; ones who’d wait all day and night for an exclusive drop.
In an age of ‘another collaborative project’ dropping faster than you can refresh your feed, this consolidated message and offering from TOMMY JEANS X AAPE BY *A BATHING APE®, is vibing for us at team PAUSEOnline. It will be available on tommy.com and select partner stores in Shanghai and Tokyo from July 11, 2020. Join the conversation—tag #TommyJeansXAAPE.